Ööloom is a character – a creature of the night. The friendly kind. He is well-versed in the art of sleep and a frequent guest in the night-o-sphere.
A magical place of flabbergasting beauty, visible only to shut eyes. The night-o-sphere is mysterious, but never frightening – like a hedgehog in the fog. Its rich soil provides the perfect conditions for growing wild ideas that put conventional logic to shame.
The name “Ööloom” is an Estonian* word that translates to “night owl” – a person who tends to stay up until late at night. The crude direct translation “night-beast” however sounds vastly superior! (*Estonia – that’s our sweet, if chilly, nordic home.)
The pronunciation of “Ööloom ” in english is “oo-loom ”. “Oo” as in “boo!” and “loom ” as in “hey! sorry I didn’t mean to scare you by looming over you like a super-scary monster, I just want to be your friend.”
Life in the north is no breeze. We know how cold it can get during the winter. And summer, come to think of it. And if it’s not the cold bothering us, it’s the silky slithering blinding northern lights keeping us up at night. But we endure. Getting proper shut-eye is paramount to survival in these parts and the harsh environment has instilled in us the knowledge and power to master sleep.
As a habitant of the north, Ööloom is born with a distinct inner warmth, which feels soft yet firm. Much like a lumberjack’s embrace.
Ööloom hales from the north not just geographically speaking, but anatomically as well. The head is the north of the body, after all. It is the consensual brain-child of four creatives with a shared passion for storytelling and a combined sleeping experience of well over a 100 years. We truly ought to know what we are doing.